In each, marketers build brand equity through domination or the recognition that the brand has one key advantage or characteristic. Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other …

By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability. One of the most important features of a link is context. A well made pashmina is known for its softness and …

In order to bring freshness to a campaign, company marketers may tweak or modify a tagline every few years. Initially, your page rankings could be in a state of flux. Are you are using a url shortener for social media traffic? ?Reading More In Depth guidelines may help you assess …

Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can't crawl, and the pages they can/can't index. You can check whether a URL is blocked by robots.txt with Google's Robots Testing Tool. Customized information will …

Firms that get in on the ground floor are likely to enjoy a major marketing advantage. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Obviously, a good user experience on the homepage, which search engines can …

Media service companies negotiate and purchase media packages (called media buys) for companies. It should be authentic and in tune with the brand. The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn't provide the value …