This is related to the importance of campaign diversity I mentioned in the previous section. You have probably asked yourself, many times, "How do I build backlinks to my website for the best SEO results?" A good marketing agency hull should not only have case studies readily on-hand but should …

An advertisement placed in more than one venue reduces competing ad interference. Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products. Maybe you’re stocking up on birthday gifts for men or searching for an …

You may run into problems when it comes to some of the more difficult elements like link and authority building, but there is almost certainly improvements you can make. The focus should be on personalising these pages around the specific location so often focusing more on work done and customer …

When you fix something that people don't understand, they will suspect that you overcharge them for fixing things that didn't need to be fixed. The best practice for internal linking is to link to your main category pages from your website's homepage. While you want your sentences and paragraphs to …

The ensuing loss of professional credibility is not worth it. Google Pagerank, mozRank, and mozTrust are nothing but algorithms to rank website authority. Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the …

Although extensive product category knowledge means an individual has greater ability to search for external information, the consumer will normally spend less time on the external search process due to the extensive knowledge he already possesses. One hundred percent of searchers look at the first organic result, whereas only 50 …