The ensuing loss of professional credibility is not worth it. Google Pagerank, mozRank, and mozTrust are nothing but algorithms to rank website authority. Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the …

Although extensive product category knowledge means an individual has greater ability to search for external information, the consumer will normally spend less time on the external search process due to the extensive knowledge he already possesses. One hundred percent of searchers look at the first organic result, whereas only 50 …