The truth about authority sites

You may run into problems when it comes to some of the more difficult elements like link and authority building, but there is almost certainly improvements you can make. The focus should be on personalising these pages around the specific location so often focusing more on work done and customer …

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The back story of local search

In each, marketers build brand equity through domination or the recognition that the brand has one key advantage or characteristic. Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other …

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Analyse your existing user generated content

Although extensive product category knowledge means an individual has greater ability to search for external information, the consumer will normally spend less time on the external search process due to the extensive knowledge he already possesses. One hundred percent of searchers look at the first organic result, whereas only 50 …

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Does Bing really care about offsite SEO

Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. In combination with the Keyword Focus, the …

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Tell me more about domain authority

Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won't be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really …

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The philosophy of Google algorithms

Search engine optimisation is always evolving. Hence, avoid articles that are pegged on current events, news, trends, statistics or reports, and the latest fads in pop culture. Instead, come up with topics along the lines of how-to guides, tutorials, tips, or product reviews. Based on the collected information, Google bot …

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