The evolution of bounce rates in SEO

The crawler doesn't check every day that if a page is updated or if the new page is added. Announced earlier this year, Google's "mobile-friendly" algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices …

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Find out more about link research

When you fix something that people don't understand, they will suspect that you overcharge them for fixing things that didn't need to be fixed. The best practice for internal linking is to link to your main category pages from your website's homepage. While you want your sentences and paragraphs to …

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Can SERPs really make a difference?

It is a common problem for businesses to consider that writing for SEO purposes and writing to attract and retain an audience are two different things which can never be brought into alignment. Let me explain. Add a video for people who prefer that format vs. text only (this has …

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