Update your indexed pages on a regular basis

Head over to Google Analytics and take a look at some of the most popular pages and blog posts of your site. It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. The finest wedding shawl have been …

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Having fun with LSI

In order to bring freshness to a campaign, company marketers may tweak or modify a tagline every few years. Initially, your page rankings could be in a state of flux. Are you are using a url shortener for social media traffic? ?Reading More In Depth guidelines may help you assess …

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The evolution of bounce rates in SEO

The crawler doesn't check every day that if a page is updated or if the new page is added. Announced earlier this year, Google's "mobile-friendly" algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices …

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Find out more about link research

When you fix something that people don't understand, they will suspect that you overcharge them for fixing things that didn't need to be fixed. The best practice for internal linking is to link to your main category pages from your website's homepage. While you want your sentences and paragraphs to …

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Can SERPs really make a difference?

It is a common problem for businesses to consider that writing for SEO purposes and writing to attract and retain an audience are two different things which can never be brought into alignment. Let me explain. Add a video for people who prefer that format vs. text only (this has …

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