Types of site changes brought on by offsite SEO

As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers' problems, and make your content and SEO practices natural and relevant. It kind of sounds like authoritativeness is like …

more ...

Create a search marketing strategy based on page impressions

Studies have shown including a number in your headline drives clicks. Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise. In many ways, Google was similar …

more ...



Analyse your existing user generated content

Although extensive product category knowledge means an individual has greater ability to search for external information, the consumer will normally spend less time on the external search process due to the extensive knowledge he already possesses. One hundred percent of searchers look at the first organic result, whereas only 50 …

more ...


Can SERPs really make a difference?

It is a common problem for businesses to consider that writing for SEO purposes and writing to attract and retain an audience are two different things which can never be brought into alignment. Let me explain. Add a video for people who prefer that format vs. text only (this has …

more ...

Difficult things about keyword stuffing

Some of these modifications have been so profound that listings of many websites disappeared from the SERPs literally overnight. Your aim here is to inform the webmaster of the dead link and provide an alternative link, your link. In order to keep moving towards growth, constant experimentation requires objectivity when …

more ...

Does Bing really care about offsite SEO

Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. In combination with the Keyword Focus, the …

more ...

Facts about doorway sites that will make you think twice

Providing inaccurate, unhelpful, or outdated content is a recipe for SEO disaster. Duplicate content isn't necessarily a bad or wrong thing, apart from in the above example where it's just straight up theft. Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher …

more ...





Tell me more about domain authority

Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won't be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really …

more ...

The philosophy of Google algorithms

Search engine optimisation is always evolving. Hence, avoid articles that are pegged on current events, news, trends, statistics or reports, and the latest fads in pop culture. Instead, come up with topics along the lines of how-to guides, tutorials, tips, or product reviews. Based on the collected information, Google bot …

more ...

What are the positive aspects of URL parameters on today's web?

The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in the search results. To ensure that your website or web pages are discovered by users conducting searches in …

more ...

Who else wants to be successful with CTR

Media service companies negotiate and purchase media packages (called media buys) for companies. It should be authentic and in tune with the brand. The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn't provide the value …

more ...